It’s irrefutable that promotional gifts are a big part of any marketing campaign to get your company noticed. When starting up your new business, making a lasting impression at every point of contact is critical to give you the best possible chance of success, but one expense that is always tight is your marketing budget. Nevertheless, to get a new business up and running, some promotional and advertising campaigns have to take place to start gaining customers. The most effective mode of marketing can be incredibly cost effective, and that is investing in personalised promotional pens. Harnessing the power of promotional pens as a marketing tool in daily activities is key to building a successful business.

The huge range of printed pens we offer here at the Pen Warehouse can leave you somewhat bewildered, not knowing where to start, but if you need help choosing, then you can either fill out the contact us form, or give our customer service team a ring who are more than happy to help. What you want from a promotional item is a low cost pen that’s affordable, good quality and useful so that they will be retained by your customers to ensure your contact details are always at hand. Your aim is to get your prospective customers to remember you, your products and services, and to be able to contact you when they are ready to buy.

Personalised Pens fit these specifications perfectly. The huge range of pens available from us means you can decide if you want to make a colourful splash into the market, by using our Candy Ball Pens, or go for something a bit more sleek and stylish, such as our Electra Metal Ball Pens; whatever best fits your company image and aspirations you wish to convey.

Giving free printed pens to everyone you meet means they will remember you and make you different from your competitors- a key concept for standing out from the crowd.

Promotional pens will remain a popular choice for businesses looking to drive corporate communication directly into the hands of their consumers. Why? Let’s be honest, namely because of the low cost entry point associated with printed pens in comparison to other direct marketing techniques. The cost of 500 plastic pens for you to place in your customers hands at your next exhibition will be cheaper than employing a direct marketing agency to target 500 customers on your behalf.

Most savvy marketeers will tell you one of the fundamentals of the discipline is to be able to prove activity delivers a return for the business. Most would be nervous about undertaking a piece of experiential activity or embarking on a direct mail campaign without being able to prove a return on investment. I will allow an exception to this perception for brand marketeers who will have no qualms in investing astronomical sums in above the line campaigns and be satisfied with an improved awareness rating from their consumers.

As an individual with a historical passion for marketing it pains me to spend any of my budgets on activity that I cannot see an immediate return for. However, having worked for a multinational brand for a number of years I have finally come to learn that from time to time it is necessary to invest in campaigns that will not necessarily sell you an additional unit, but will improve the perception of your business in the eyes of your customers and as importantly in the eyes of your consumers.

So, can the notion of proving a return on investment ever be applied to promotional pens? Of course, very simply printed pens can be held in the same light as a piece of direct mail. However, instead of mailing to a database of potential customers you are in fact placing your message into the hands of your customers. In the same way a voucher redemption code can be used on a piece of direct mail it can also be applied to personalised pens. Why not test the theory out at your next exhibition, instead of just printing your contact details why not offer a nominal discount for customers who quote a code printed on the pens – one sure fire way to incentivise your customers and a very easy approach to measuring the results delivered by your investment.

Promotional pens are an established tool in a marketeer’s armoury, providing a cost effective path to drive brand, price and quality perceptions directly into consumer’s hands. As a manufacturer, printer and supplier of personalised pens we are acutely aware of the sheer volume of lines available on the market – we stock well over 800 lines of pens ourselves. So with so many suppliers selling the same product where can you find printed pens that will make your business stand out from the crowd?

Two years ago Lecce Pen made a groundbreaking innovation through their determined work spent developing a solution to overcome the excessive amount of landfill site space taken up by post consumer Tetra Pak cartons. Their efforts of five years of research and development resulted in a process that would allow the successful recovery of polyethylene and aluminium layers of Tetra Pak cartons, which previously were considered unusable as a waste product. The fundamental process involves separating three layers; paper, aluminium and polyethylene. The paper layer is sent for recycling whilst the polyethylene and aluminium layers are processed to form a plastic like granule known as Ecoallene.

The credentials of Ecoallene are second to none, it is a genuinely post consumer recycled material that has been proven to contribute to sustainability. It is a fact that without Ecoallene there would be significantly more landfill site space and green house gas emissions resulting from discarded Tetra Pak cartons.

At The Pen Warehouse we were so impressed by the green credentials of this innovative new material that we decided to stock a range of products made from Ecoallene. The most popular being the Envirostick Ballpen, which includes the world’s first recycled refill thereby establishing the credential that 100% of the plastic components are made from recycled material. Most importantly it’s recycled material that has certification and a proven contributor to the sustainability of the planet.

So the next time you are wondering which promotional pens are likely to make your corporate message stand out from the crowd why not consider pens made from Ecoallene? In doing so, you will be enhancing your green credentials with a product that actually contributes to sustainability of the planet rather than just one of many that claim to be recycled but cannot provide certification.

There are many reasons for choosing promotional pens as part of your advertising campaign of your company, but generally people decide to use printed pens because they fit any budget and are a universally accepted marketing tool. However, you have to be extremely careful when selecting the pens you will be using, as you need to keep your target audience in mind so you don’t lose focus.

If you are looking to target a younger audience or wish to get yourself noticed, then you will find a fantastic range of good quality promotional pens with a colourful or unique design here, at the Pen Warehouse. A few examples are:

Harrier Extra Ball Pens – Incredible value for money ballpen, for people on a budget. It offers a large print area and is suitable for both small and large promotional campaigns. It’s also available on a 24 hour express service for those last minute deadlines.

Alaska Crystal Ball Pens – A new addition to our range for 2010, available on a 24 hour express service. This twist-action ballpen has a translucent finish and extensive colour range to choose from.

Contour Extra Ball Pens – Another new addition to our range this year, it’s a modern twist on the Contour Argent Ball Pen. Its attractive white body and comfortable rubber grip has made it one of the best sellers across the industry at present.

For your long-term customers and executive associates, a stylish executive metal pen is generally the preferred choice. Your budget may need to be slightly higher for that added touch of subtle style and superior quality, but that’s what demonstrates how highly regarded your client is to you. Simple and elegant is the key for printed pens for this category. Some examples of suitable pens for variable budgets are as follows:

Snowdonia Metal Ball Pens – A stylish twist-action ball pen with pearlescent barrel and chrome trim. This promotional pen is suitable for the slightly higher budget.

Bullet Metal Ball Pens – A large metallic twist-action ball pen with rubber upper part. It’s a very tactile design with a classy satin silver trim finish for that added touch of luxury.

Electra Metal Ball Pens – One of the most attractive aluminium pens available with an anodised finish and chrome trim. The unique positioning of the chrome rings creates a much larger print area than standard and the design of the pen belies the cost.

This is just a small selection out of the hundreds of personalised pens we offer here at the Pen Warehouse. Choose your audience, then style to fit in with your print requirements and reap the benefits of your choice. If you feel you need a bit of help, please call our customer service team and we will be more than happy to help you choose a pen to fit your image.

Harrier Ball Pens is a registered trade mark and design of Tancia Ltd

Are you looking for printed pens but have a tight deadline? Well you’re in luck- Spectrum Ball Pens are a striking range of stylish retractable ball pens, which feature a unique triangular white barrel, chrome trim and ergo friendly, comfortable rubber grip. These popular plastic promotional pens can be printed using our latest full colour printing techniques to provide you with a great printed pen at a great price point, in just 24 hours!

Due to the large print area available on this pen, we can reproduce photographic quality printing with stunning results, meaning its branding potential is not limited to one particular market. We can also print in full colour on both sides of the barrel.

If your logo doesn’t lend itself to full colour printing, accurate spot colour printing is also available, should this be appropriate. There is also a range of optional presentation packaging available, just ask for details.

We are also able to personalise an array of our most popular promotional pens with a one spot colour print in just 24 hours, including our complete Alaska Pens Range and Harrier Pens range, just have a look at our 24 hour despatch tab on the website.

Personalised Pens, printed with your company logo is an excellent way to show your customers your business identity and to strengthen your corporate appearance. Our entire pen range is fully compliant with current safety regulations, both in the UK and in the EU, providing you with complete peace of mind that you can put your print your company name on the pen, with confidence that your reputation will remain untarnished.

We have promotional pens to cater for any situation and can provide both unbranded and well known branded pens so we can be sure you are 100% satisfied with your final choice. Our customer service team are happy to advise you if you require more assistance on choosing the right pen for you, simply click the ‘Contact Us’ link, at the top of this page.

The Panther Ball Pen Range consists of four pens: Panther Extra Ball Pens, Panther Frost Ball Pens, Panther Eco Extra Ball Pens and Panther Eco Colour Ball Pens. These personalised pens are ideal for all promotional campaigns and events as the complete range is available on a Same Day Express Service at no extra cost.

The Panther Extra Ballpen is one of the best selling personalised pens available at the moment, offering a large print area at extremely low prices.

The Panther Frost Ballpen comes with a silver trim and a range of frosted coloured barrels, to suit all promotional campaigns and events. Their low price point makes any budget seem reasonable.

The Panther Eco Colour Ballpen is our top selling Eco Friendly retractable ballpen, made from recycled plastic, available in six solid colours.

The Panther Eco Extra Ballpen is also made from recycled plastic, however comes with a solid white barrel and a massive choice of coloured trim options to compliment your corporate branding.

This range of promotional pens is priced to suit both small and large marketing campaigns, as the Panther Frost Ball Pens start from just £0.13 per unit, including a one colour print. This range of personalised pens also offers generous print areas, as it can be printed on both the barrel and clip, accommodating the largest logo or advertising message.

Our Same-Day Express Service allows you to have a single colour print on the barrel, and if your order reaches us by 10am and meets all the criteria, your personalised printed pens will be dispatched that evening, for delivery the following working day.

Keep tuned into our newsroom here at The Pen Warehouse – the home of printed pens – to stay up-to-date on the latest offers and products available to suit any budget.

When you work full time in a product specific industry, you find you start to notice other related products around you more and more. In my case, I’ve noticed that I am looking a lot more closely at every promotional pen and promotional pencil that I see, triggering off various work-related thoughts in my mind. This makes it rather hard to switch off sometimes and I confess I’m becoming a bit of an anorak when it comes to personalised pens and personalised pencil designs & techniques and am building up quite a collection of the ones I see for comparison!

Talking to you as someone who works in the promotional pen industry, I find that I am very comfortable talking in industry terms and connotations, which isn’t at all surprising, especially as my business involves dealing with the trade on a daily basis. That said, it’s easy to overlook the multitude of times that I’ve experienced something on a more personal basis that has made me either laugh, smile or grit my teeth and I thought I’d share one of those examples with you today.

One of the most popular items we provide to the trade are our wide selection of promotional pencils. On a recent trip to a certain large Swedish based home store (yes, that one!), I was happily wandering around with my family, exploring the store and it’s products..as you do. It took a little while to get used to their ordering service, which involved taking a small pre-printed sheet of paper and an equally small promotional pencil with the store name on and noting down the items details to collect later on.

Hours later we finally emerged from the massive store, a few pounds lighter in pocket and a somewhat exhausted but with a slight grin on our face knowing we each had a rather nice collection of mini personalised pencils in our pockets which bore the store name and proudly boasted that we had been there. Our smug looks however, were shortlived.

A hour or so later, we finally collapsed at home and began to inspect our purchases, at which point our Son, who bore a suspiciously large grin, came in and showed us his collection of fifty three Printed pencils he had ‘borrowed’ from the store…yes 53, he had counted every single one of them! Our prized single wooden promotional pencil that we each had, suddenly looked rather unimpressive and although we did our best to put on our angry parents faces, we had to hide a smirk or two. Those printed pens are now in various pencil cases in various children’s school bags, each one taken home to an unsuspecting set of parents every night. I’m sure the store would have paid good money to reach an audience of people that wide, that quickly!

I suppose the legend of the story is that promotional pencils work in a way that we may not always expect. Their appeal goes beyond anything we could hope to target and their final destination and the number of people that view them on their journey, is a totally unknown factor. We can guarantee only the initial audience of people get to see the business logo..after that..who knows where they will end up!

As far as promotional gifts go, promotional engraved pens rank amongst the most popular items used on a daily basis. Our vast range of metal promotional pens ensures that there is an option for everyone to aid any marketing drive or corporate event.

If you are looking to promote your company, whatever your requirements, using one of our many Promotional Metal Pens from our corporate pens range will definitely put the right message across. We also engrave all our metal pens in house at extremely competitive rates, for that added touch of class to belie a pen’s cost even further. Our range of promotional metal pens cater for every budget, starting from as little as £0.30 per unit and can be customised with your own logo or corporate message by either printing or engraving on the pen, providing an impressive and permanent impression of your logo.

The Pen Warehouse offers high-quality, corporate pens that come in a vast array of colour options, to compliment any corporate colours or logo. These ideal corporate gifts can also be used as prestigious promotional products of executive gifts worldwide and are always appreciated. We strive to give you the best value, low prices, quick quotes, fast delivery and high levels of service whenever you order pens from us.

Our range of promotional metal pens include the popular Parker Jotter Ball Pen- an extremely well known promotional gift, now available with engraving on the metal top part of the pen. Engraved pens are a great to market your brand identity and promote your business effectively and The Pen Warehouse is your solution to ordering engraved metal pens.

Keep tuned into our newsroom here at The Pen Warehouse – the home of printed pens – to stay up-to-date on the latest offers and products available for laser engraving.