Over the years it has come to light that promotional gifts are an important part of the marketing mix for all companies, both big and small. Getting the most from your marketing budget using promotional merchandise will often depend on, the demographic of your customers and the method of distribution you are thinking of using. If you are going to be sending promotional items out in the post then you have to be conscious of size and weight, as you don’t want to double your costs because of the postage.
For many companies, whether the available budget is large or small, promotional pens are a popular choice. They are affordable, small enough to be easily distributed and always well accepted. Larger promotional items which are well liked, such as bags, also offer great opportunities for marketing, but require larger storage space and perhaps a different method of distribution. Storage and distribution costs may be saved by carefully choosing your promotional items with these factors in mind.
One of the best ways of making sure you get the quality promotional products you require at the best price is to ensure you plan far enough ahead to allow for the lead times involved. Times quoted are from approval of artwork, so having your artwork complete and ready to go is fundamental in the ordering process. Most of our pens and pencils will be turned round within 10-15 working days, but of course this can vary according to stock availability and the print method used. We also offer a huge range of our pens and pencils on express services, just ask us for more details if you have a tight deadline you need to hit.
When time is short there may usually be a restricted selection of product available to you, but here at The Pen Warehouse, we offer a comprehensive range of products to fit everyone’s needs. If you do find that you have to act on the last minute, get in touch with one of our knowledgeable customer service team. They will be able to inform you if there are any particular offers on personalised pens you may benefit from and offer alternative suggestions or close matches which can be delivered within your specified time frame.
Another point to bear in mind if you need to save on your print budget is to consider the method of printing used and whether you can restrict the number of colours used in your artwork. Often the most cost effective printing method is by screen, although this will not be suitable for all products. The fewer colours you require, the fewer individual screens will be needed, so the set-up costs will be reduced accordingly. However we have the ability to print full colour on a great range of pens.
FotoFinish Ball Pens are new, exciting, retractable ball pens, with the ability to support 360 degree transfer printing. This great range of printed pens come in a choice six popular trim colours, all with white push buttons. Using our full colour printing process to the entire surface of these pens ensures your company message can be displayed in a way that suits your company. These pens are also extremely competitively priced, so ask for more details. You never know, these pens might be perfect for your nest promotion.
Everyone wants to make the most of their marketing budget, so using it wisely to make the best investment to build the brand and bring in new customers is key. Using our knowledge and expertise, we can help you choose the best promotional products based on your brief and support your mission to make the most of your marketing opportunities.
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