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Seasonal marketing is high up on most companies agendas as a valued opportunity to reach their target audience in new and exciting ways. An obvious and well-known example of this is Christmas, the climax of the promotional items season and a time that almost every company can use to it’s advantage. Another rapidly increasing seasonal event is Halloween. October 31st is a date that has always been familiar to us but not always a major priority. This holiday used to be seen as a mainly American celebration, with the amount of promotional Halloween items growing to staggering proportions and just like Christmas, capturing the attention of both adults and children.
Halloween has been growing steadily in the UK over the past 10 years or so. As a parent, I have been very aware of the increased growth rate of promotional Halloween goods, Halloween Pens, Halloween parties and of course, the obligatory Halloween costume. Mail shots are now packed with the familiar hues of autumn and pumpkins are available wherever you look, in fact it’s pretty hard to miss the impact Halloween has nowadays!
Here, at the Pen Warehouse, we believe your business can run a successful and cost-effective Halloween marketing campaign for this popular seasonal event and would like to offer a few tips on making the most of this spooky opportunity! Like many seasonal celebrations, Halloween relies primarily on a strong sense of colour and reflects natures shades of Autumn as it’s major theme. Orange is of course the forerunner here but is enhanced when partnered with a strong black or lime green to give added contrast. Purple and red are also popular choices and bring out the darker side of life very nicely indeed, especially when complemented with an attractive chrome trim!
Of course, black and white, the basics of life, are an ideal starting point too. With your printed halloween pens providing the colour you choose, from a single black print, to a full colour photographic print, you are able to produce personalised halloween pens that match your needs to perfection.
Halloween pens are a fun and imaginative way to reach your end users and bring a touch of light hearted relief to the pressures of a usually slightly somber business world. So why not take a look at some of our colourful promotional pens on our website today and embrace the dark side!
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