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Seasonal marketing is high up on most companies agendas as a valued opportunity to reach their target audience in new and exciting ways. An obvious and well-known example of this is Christmas, the climax of the promotional items season and a time that almost every company can use to it’s advantage. Another rapidly increasing seasonal event is Halloween. October 31st is a date that has always been familiar to us but not always a major priority. This holiday used to be seen as a mainly American celebration, with the amount of promotional Halloween items growing to staggering proportions and just like Christmas, capturing the attention of both adults and children.

Halloween has been growing steadily in the UK over the past 10 years or so. As a parent, I have been very aware of the increased growth rate of promotional Halloween goods, Halloween Pens, Halloween parties and of course, the obligatory Halloween costume. Mail shots are now packed with the familiar hues of autumn and pumpkins are available wherever you look, in fact it’s pretty hard to miss the impact Halloween has nowadays!

Here, at the Pen Warehouse, we believe your business can run a successful and cost-effective Halloween marketing campaign for this popular seasonal event and would like to offer a few tips on making the most of this spooky opportunity! Like many seasonal celebrations, Halloween relies primarily on a strong sense of colour and reflects natures shades of Autumn as it’s major theme. Orange is of course the forerunner here but is enhanced when partnered with a strong black or lime green to give added contrast. Purple and red are also popular choices and bring out the darker side of life very nicely indeed, especially when complemented with an attractive chrome trim! 

Of course, black and white, the basics of life, are an ideal starting point too. With your printed halloween pens providing the colour you choose, from a single black print, to a full colour photographic print, you are able to produce personalised halloween pens that match your needs to perfection. 

Halloween pens are a fun and imaginative way to reach your end users and bring a touch of light hearted relief to the pressures of a usually slightly somber business world. So why not take a look at some of our colourful promotional pens on our website today and embrace the dark side!

When you’re in need for printed pens and time isn’t on your side, there is now no need to panic as the Pen Warehouse now offers its biggest range of promotional pens, printed in one colour, available to be despatched in just 24 hours. There is so much choice out there for express personalised pens that you sometimes don’t know what to go for, but below are the top three that offer high quality, low price points and great colour options:

Spectrum Ball Pens– If you are looking for a pen that can be printed with a full colour logo in the shortest leadtime possible, here it is. These ground-breaking pens look fantastic and are great to write with. It has a soft rubber grip for added comfort when writing and also has a triangular barrel for a unique writing experience. Its unique shaped barrel also creates a very generous print area, suitable for any advertising campaign.

Panther Ball Pens– These ball pens are available with a huge range of trim and barrel colours. It is also a registered design and trademark of the Pen Warehouse, so you know you aren’t able to get this pen from anyone else. There are even Panther Eco Ball Pens available of this popular promotional pen with great colour options available. Our complete range of Panther Ball Pens are held in high volumes in the UK, so you can guarantee that your order will be out on time.

Alpine Ball Pens – Alpine Gold Ball Pens and Alpine Chrome Ball Pens are a time-honoured promotional pen. If you are looking for traditional printed pen, with a low price point then the Alpine Ball Pen is for you.

We always recommend requesting a sample of any of our pens that are of interest to you. You can do so by contacting our sales team via the form on our website or giving us a ring.

Promotional pens are a cost effective communication support tool, ideally suited to trade shows, exhibitions and seminars. As an exhibitor at a trade show, nothing can supersede the benefit of talking to customers about your product or service. However, consider how many other exhibitors that same customer will also talk on the day. It’s absolutely critical that your customer remembers your message, so why not seal your conversation by using printed pens to act as a reminder?

When selecting personalised pens for your next trade show consider the subliminal messaging delivered by the pens – promotional pens communicate more about your business than the contact details printed on the barrel or clip. One of the key factors, critical to the success of marketing campaigns is a businesses ability to be relevant to their market, what do your customers perceive as relevant and significant today – most importantly how do you incorporate this into your promotional campaign? For example, a significant proportion of large corporates have undergone a degree of ‘Green Washing’ over the last five years, they have recognised Eco-credentials as a relevant factor for their markets.

Promotional pens provide a medium through which to convey your relevance within your operating market. Using Eco friendly or recycled pens is a fantastic tool to reinforce your corporate message to your customers. Envirostick Recycled Ball Pens are a refreshingly innovative addition to the promotions industry. 100% of the plastic components are made from recycled material, even the refill is recycled – a world’s first. However, the most interesting eco credential of these pens is centred on the material used to make the trim and refill. Ecoallene is an innovative new material made from the recycling of post consumer Tetra Pak cartons. Ecoallene is created by combining two of the waste materials of Tetra Pak cartons; aluminium and polyethylene. Under a complex process the two materials are combined to form a plastic granule, from which we have made a range of promotional pens.

Promotional Pens are the most popular promotional gift in the industry and for good reason. They come in every style, colour and size to suit your particular needs, they are universally accepted, easy to distribute and most importantly, fit any budget. From low end, quality, budget printed pens for mass marketing, to high quality executive metal pens, there are promotional pens suitable for any occasion.

We are always bringing new styles and innovative pens to the market, however the new innovative Spirit Biofree Ball Pen is something entirely different. This ball pen pushes the frontiers of technology to help fight the increased spread of superbugs. The unique antibacterial properties of this pen are actually moulded into the pen body itself; not just superficially applied so it won’t rub off after use. The additive provides continuous antifungal and antibacterial protection throughout its life. These claims are fully certified by the manufacturer.

The Spirit Biofree Ball Pen is incredibly useful in healthcare situations, such as hospitals, but their where their bacteria killing qualities mean they have immediate application in any situation where many people may use the same writing equipment. Supermarkets, banks, offices, and schools, to name but a few, will appreciate the qualities of this pen to cut the transfer of infections around the community.

These plastic pens are attractive and write much better than its other mid range plastic pens. They are also reasonably priced costing, only a few pennies more than comparable pens that do not have the built in bacteria killing agents.

Having these pens printed with your company details as promotional gifts for your customers and ensuring your target market know the unique properties of this innovative personalised pen is the best way of demonstrating your thoughtfulness and product development to your target audience.

To keep upto date with our new personalised pens, stay tuned to the Pen Warehouse newsroom.

Promotional Pens are one of the most widely used promotional items currently used. They are used by many companies, large and small as part of their marketing strategy, to spread awareness of their campaign. There are many different reasons why they are such a popular option and here are just a few:

Affordable – with budgets being cut across the board at the moment, promotional pens are one that can fit any financial situation. Whether you need a low cost plastic pen or a few exclusive metal pens, you can easily find something here, at the Pen Warehouse.

Relevance – promotional pens fit into any marketing campaign as there are so many styles, models and colours to choose from. You can make a selection to compliment your company colours and aspirations to assure a good reflection of the image and message is conveyed.

Size – personalised pens are compact and therefore can be used for all sorts of applications, such as mass marketing mail-outs as they can be flat packed and are lightweight. They also don’t require a large storage area so can fit into any workplace with ease.

Value – personalised pens are extremely useful everyday objects that are appreciated by every demographic. They are kept and used time and time again, so your logo or advertising message is a constant reminder of your company and corporate image.

Durability – a good quality plastic printed pen with a large refill will increase the length of time your message is seen by your customers and have a better chance of reinforcing your message and contact details by as many people as possible.

Where there’s people, there are pens- you can never have too many. To choose the right printed pens for you and your company, give us a ring today or fill in the contact us form on the website and let our customer service team help you.

Pens are a promotional item that can be used all year round by both large and small companies. Marketing projects include promotional pens as their promotional merchandise because they fit the profile of a quality, reliable promotional item, easily suited to any budget. Printed Pens are used daily by everyone, worldwide. Personalised Pens are a means to advertise your company, brand and marketing therefore on a regular basis.

Printed Highlighters carry all the same qualities as promotional pens, with the added distinction of being somewhat different as a promotional gift, adding a more colourful, light-hearted element, due to the addition of a bit of colour to your marketing campaign. They are a useful gift for your customers as well as highlighting the products and services your company offers.

The Pen Warehouse offers a great range of highlighters to fit any Marketing campaign, but these are the top three:

Triangular Highlighter – this highlighter offers a three in one highlighter, with a different colour on each apex. Because of its shape, the Triangular Highlighter would be easily seen sitting on a desk, displaying your logo, as it offers an extremely large print area. It is also printable on both sides of the highlighter, providing space to display your logo, contact details and marketing message, or include multiple promotions on one product, providing an extremely cost-effective promotional item. It is also available to be printed in full colour on both sides.

Helios Highlighter – this flower highlighter is a fun and colourful promotional item, offering five different coloured highlighter pens in a flower shape. It also offers an extremely large print area for your bespoke artwork. It can be printed both sides as well, in both full colour and spot colour. The result is a fantastic promotional item, well received by all customers, clients and colleagues.

Duo Highlighter – this double ended highlighter is capable of being printed in both spot and full colour across its large print area. The Duo Highlighter is a new addition to our range for 2010 and is proving to be a popular choice for an executive desktop item, as it offers an attractive, high quality promotional item suitable for a majority of budgets.

Choosing any of our promotional printed highlighters as part of your marketing campaign strategy will definitely draw attention to your branding messages.

It’s irrefutable that promotional gifts are a big part of any marketing campaign to get your company noticed. When starting up your new business, making a lasting impression at every point of contact is critical to give you the best possible chance of success, but one expense that is always tight is your marketing budget. Nevertheless, to get a new business up and running, some promotional and advertising campaigns have to take place to start gaining customers. The most effective mode of marketing can be incredibly cost effective, and that is investing in personalised promotional pens. Harnessing the power of promotional pens as a marketing tool in daily activities is key to building a successful business.

The huge range of printed pens we offer here at the Pen Warehouse can leave you somewhat bewildered, not knowing where to start, but if you need help choosing, then you can either fill out the contact us form, or give our customer service team a ring who are more than happy to help. What you want from a promotional item is a low cost pen that’s affordable, good quality and useful so that they will be retained by your customers to ensure your contact details are always at hand. Your aim is to get your prospective customers to remember you, your products and services, and to be able to contact you when they are ready to buy.

Personalised Pens fit these specifications perfectly. The huge range of pens available from us means you can decide if you want to make a colourful splash into the market, by using our Candy Ball Pens, or go for something a bit more sleek and stylish, such as our Electra Metal Ball Pens; whatever best fits your company image and aspirations you wish to convey.

Giving free printed pens to everyone you meet means they will remember you and make you different from your competitors- a key concept for standing out from the crowd.

Promotional pens will remain a popular choice for businesses looking to drive corporate communication directly into the hands of their consumers. Why? Let’s be honest, namely because of the low cost entry point associated with printed pens in comparison to other direct marketing techniques. The cost of 500 plastic pens for you to place in your customers hands at your next exhibition will be cheaper than employing a direct marketing agency to target 500 customers on your behalf.

Most savvy marketeers will tell you one of the fundamentals of the discipline is to be able to prove activity delivers a return for the business. Most would be nervous about undertaking a piece of experiential activity or embarking on a direct mail campaign without being able to prove a return on investment. I will allow an exception to this perception for brand marketeers who will have no qualms in investing astronomical sums in above the line campaigns and be satisfied with an improved awareness rating from their consumers.

As an individual with a historical passion for marketing it pains me to spend any of my budgets on activity that I cannot see an immediate return for. However, having worked for a multinational brand for a number of years I have finally come to learn that from time to time it is necessary to invest in campaigns that will not necessarily sell you an additional unit, but will improve the perception of your business in the eyes of your customers and as importantly in the eyes of your consumers.

So, can the notion of proving a return on investment ever be applied to promotional pens? Of course, very simply printed pens can be held in the same light as a piece of direct mail. However, instead of mailing to a database of potential customers you are in fact placing your message into the hands of your customers. In the same way a voucher redemption code can be used on a piece of direct mail it can also be applied to personalised pens. Why not test the theory out at your next exhibition, instead of just printing your contact details why not offer a nominal discount for customers who quote a code printed on the pens – one sure fire way to incentivise your customers and a very easy approach to measuring the results delivered by your investment.

Promotional pens are an established tool in a marketeer’s armoury, providing a cost effective path to drive brand, price and quality perceptions directly into consumer’s hands. As a manufacturer, printer and supplier of personalised pens we are acutely aware of the sheer volume of lines available on the market – we stock well over 800 lines of pens ourselves. So with so many suppliers selling the same product where can you find printed pens that will make your business stand out from the crowd?

Two years ago Lecce Pen made a groundbreaking innovation through their determined work spent developing a solution to overcome the excessive amount of landfill site space taken up by post consumer Tetra Pak cartons. Their efforts of five years of research and development resulted in a process that would allow the successful recovery of polyethylene and aluminium layers of Tetra Pak cartons, which previously were considered unusable as a waste product. The fundamental process involves separating three layers; paper, aluminium and polyethylene. The paper layer is sent for recycling whilst the polyethylene and aluminium layers are processed to form a plastic like granule known as Ecoallene.

The credentials of Ecoallene are second to none, it is a genuinely post consumer recycled material that has been proven to contribute to sustainability. It is a fact that without Ecoallene there would be significantly more landfill site space and green house gas emissions resulting from discarded Tetra Pak cartons.

At The Pen Warehouse we were so impressed by the green credentials of this innovative new material that we decided to stock a range of products made from Ecoallene. The most popular being the Envirostick Ballpen, which includes the world’s first recycled refill thereby establishing the credential that 100% of the plastic components are made from recycled material. Most importantly it’s recycled material that has certification and a proven contributor to the sustainability of the planet.

So the next time you are wondering which promotional pens are likely to make your corporate message stand out from the crowd why not consider pens made from Ecoallene? In doing so, you will be enhancing your green credentials with a product that actually contributes to sustainability of the planet rather than just one of many that claim to be recycled but cannot provide certification.

There are many reasons for choosing promotional pens as part of your advertising campaign of your company, but generally people decide to use printed pens because they fit any budget and are a universally accepted marketing tool. However, you have to be extremely careful when selecting the pens you will be using, as you need to keep your target audience in mind so you don’t lose focus.

If you are looking to target a younger audience or wish to get yourself noticed, then you will find a fantastic range of good quality promotional pens with a colourful or unique design here, at the Pen Warehouse. A few examples are:

Harrier Extra Ball Pens – Incredible value for money ballpen, for people on a budget. It offers a large print area and is suitable for both small and large promotional campaigns. It’s also available on a 24 hour express service for those last minute deadlines.

Alaska Crystal Ball Pens – A new addition to our range for 2010, available on a 24 hour express service. This twist-action ballpen has a translucent finish and extensive colour range to choose from.

Contour Extra Ball Pens – Another new addition to our range this year, it’s a modern twist on the Contour Argent Ball Pen. Its attractive white body and comfortable rubber grip has made it one of the best sellers across the industry at present.

For your long-term customers and executive associates, a stylish executive metal pen is generally the preferred choice. Your budget may need to be slightly higher for that added touch of subtle style and superior quality, but that’s what demonstrates how highly regarded your client is to you. Simple and elegant is the key for printed pens for this category. Some examples of suitable pens for variable budgets are as follows:

Snowdonia Metal Ball Pens – A stylish twist-action ball pen with pearlescent barrel and chrome trim. This promotional pen is suitable for the slightly higher budget.

Bullet Metal Ball Pens – A large metallic twist-action ball pen with rubber upper part. It’s a very tactile design with a classy satin silver trim finish for that added touch of luxury.

Electra Metal Ball Pens – One of the most attractive aluminium pens available with an anodised finish and chrome trim. The unique positioning of the chrome rings creates a much larger print area than standard and the design of the pen belies the cost.

This is just a small selection out of the hundreds of personalised pens we offer here at the Pen Warehouse. Choose your audience, then style to fit in with your print requirements and reap the benefits of your choice. If you feel you need a bit of help, please call our customer service team and we will be more than happy to help you choose a pen to fit your image.

Harrier Ball Pens is a registered trade mark and design of Tancia Ltd