Personalised Pens for Trade Shows

Personalised pens are still one of the Trade Show essentials that no exhibitor should be without. Regardless of your industry, if you regularly attend trade shows then promotional pens are one of the most cost effective mediums to get your corporate message into the hands of your customers.

Of course it is essential your trade show stand clearly identifies your business, your product / service offer and your credentials. A visitor walking passed your stand will only have a glimpse of your business; you need to communicate the key messages coherently in order to attract their attention and hopefully their business. This of course relies on the visitor being fully aware of your stand and concentrating on the messages you are trying to communicate.

Using printed pens at trade shows is effective in ensuring visitors to your stand remember your business, your product / service offer and most importantly your contact details. Investing in personalised pens that customers are more likely to keep hold of is a sensible choice, consider the number of promotional pens a visitor will pick up at various trade shows, the majority are likely to be cheap plastic promotional pens that will hold little to no value in the visitors eyes, they serve a purpose of communicating a corporate message, but this message inevitably becomes diluted by the more pens the visitor accumulates.

Savvy exhibitors will recognise this and look for personalised pens that will help their message stand out from the crowd. For your next exhibition why not consider using The Spectrum Ball Pen, a Push-button Ball pen that has the capabilities to be printed in Full Colour, this enables you to relay complex and detailed logos accurately on the large print area. In fact we can even relay photographic quality images onto the barrel of the pen. Why not give us a call and we will happily talk you through the benefits of full colour printing.