Printed Pens for advertising

Printed Pens are considered one of the most popular pieces of promotional merchandise, providing a cost efficient medium with which to communicate your corporate message to a targeted audience. There is certainly no shortage of choice when it comes to selecting appropriate pens to advertise your latest product, service or promotion.

For large corporates with a vested interest in driving brand credentials and identity regularly to consumers a large proportion of brand marketing budgets will be allocated to above the line advertising activity, which by nature demands significant investment. However, in order to truly integrate above and below the line campaigns, promotional merchandise offers a multitude of products that can place your message directly into the hands of your consumers acting as a constant reminder of a specific marketing campaign as well as a subliminal cue to the wider brand identity.

This is not to say promotional pens are only accessible by and of benefit to large businesses. In fact, businesses most likely to benefit from incorporating personalised pens into their marketing campaigns are the smaller to medium sized businesses that do not have the luxury of multi-million pound marketing budgets. Local service providers will find pens with their company details invaluable in providing a prompt to their customer base the next time they are looking to utilise a local service provider.

Probably the most fundamental considerations when deciding on how to communicate your corporate message is an analysis of the cost of the campaign compared to the forecasted benefits. Pens are one of the cheapest and most accessible forms of promotional merchandise, enabling your business to get messaging directly into your customers hands. It’s the low entry point and vast array of choice on offer that surely contributes to their status as one of the most frequently purchased pieces of promotional merchandise.