Promotional Pens as a Selling Tool

Pens are a key selling tool for business promotion. The number of ways to put pens into the hands of potential clients is only limited by your imagination.

Pens can be used as give-aways or tokens for potential clients. People understand the company has spent a substantial amount on pens and will keep them rather than toss them out with the unwanted advertisements.

Promotional Pens serve as an introduction to potential clients. But pens also pass from one person to another expanding your marketing reach past the sphere of contact to even more people.

If you’re in a retail establishment, rather than chain a pen to the counter, set pens in a holder on the counter near the register. Encourage each patron to use and take a new pen.

If your business plan includes the general public, think of all the places you’ve needed a pen and had to search to find one. Leave one of your promotional pens on the bank counter, near the restaurant register, and at the market check-out.

Having a good relationship with other businesses never hurt either. Offer a number of pens to the local hospital, school or pub. Anywhere someone may need a pen, let them find yours.

Printed Pens customarily offer three to five lines of information. Get the important information on the printed pen first:

Line One: Company Name
Line Two: Phone
Line Three: Web or Email Address
Additional Lines: Address or Business Motto

Business or industry fairs are the perfect place to give pens to anyone passing by. Presenting someone with a pen and a business card can set you apart from the rest. Once remembered, you’re well on the way to gaining additional business.

Personalised Pens not only share your information but they are indeed a useful item that will be kept, usually near the phone or in the desk which extends the reach of your marketing budget.

Planning ahead for special events creates a place for additional promotion. Simply adding “Thank you” to the top line provides one more way to personalise a pen. “Happy Holidays” as a tag line offers an opportunity to reconnect with former clients or remind friends and family to keep circulating your business information.

Pens are a cost effective sales tools for any company that is in it for the long-term. Looking for a quality promotional item that stays in circulation? Answer: Promotional Pens.