Promotional Pens for Trade Shows

Promotional pens are a cost effective communication support tool, ideally suited to trade shows, exhibitions and seminars. As an exhibitor at a trade show, nothing can supersede the benefit of talking to customers about your product or service. However, consider how many other exhibitors that same customer will also talk on the day. It’s absolutely critical that your customer remembers your message, so why not seal your conversation by using printed pens to act as a reminder?

When selecting personalised pens for your next trade show consider the subliminal messaging delivered by the pens – promotional pens communicate more about your business than the contact details printed on the barrel or clip. One of the key factors, critical to the success of marketing campaigns is a businesses ability to be relevant to their market, what do your customers perceive as relevant and significant today – most importantly how do you incorporate this into your promotional campaign? For example, a significant proportion of large corporates have undergone a degree of ‘Green Washing’ over the last five years, they have recognised Eco-credentials as a relevant factor for their markets.

Promotional pens provide a medium through which to convey your relevance within your operating market. Using Eco friendly or recycled pens is a fantastic tool to reinforce your corporate message to your customers. Envirostick Recycled Ball Pens are a refreshingly innovative addition to the promotions industry. 100% of the plastic components are made from recycled material, even the refill is recycled – a world’s first. However, the most interesting eco credential of these pens is centred on the material used to make the trim and refill. Ecoallene is an innovative new material made from the recycling of post consumer Tetra Pak cartons. Ecoallene is created by combining two of the waste materials of Tetra Pak cartons; aluminium and polyethylene. Under a complex process the two materials are combined to form a plastic granule, from which we have made a range of promotional pens.