Promotional pens remain one of the most efficient mediums for businesses to create a lasting impression with their customers without having to invest in costly above the line strategies. Why not order a selection of sample promoitonal pens to see which attributes of the pen best convey your corporate message?
A switched on business that pays very close attention to their image will always carefully consider every decision that is likely to affect the perception of their company in the market, the printed pen is a good example of this. All stakeholders will have a vested interest in the company’s perception:
- Customers
- Competitors
- Key Industry Figures
- Governing Bodies
- Investors
- Employees
- Local Community
Multinationals with six figure marketing budgets will pay close attention to the type of printed pen they use with for promotional merchandise. The pen communicates certain connotations about the business, organisations that value their brand equity will not want this compromised by a pen that runs out of ink within a couple of days or breaks in the users hand. This sends out conscious and subliminal messages to the user of the pen, be it an existing customer or a potential customer.
The use of full colour printing on promotional pens is certainly one way that businesses can be sure the intentions of their message are received loud and clear by the user. The Spectrum Ballpen is a quality push-button retractable ballpen with chrome trim and a comfortable rubber grip, its available in a range of eight colours to suit any promotional pen requirement. This printed pen has been designed specifically with full colour printing in mind making it an ideal product choice to relay complex logos. Photographic quality images can also relayed onto the barrel of the pen allowing even the most complex of brand identities to be communicated accurately. Furthermore the Spectrum Ballpen is available on our 24 hour express delivery so the next time you are looking for a quality pen to communicate your corporate messages why not give us a call?
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