Promotional Pens to promote your business

Promotional Pens are a cost efficient advertising tool utilised in abundance by businesses across nearly every imaginable industry. The popularity of pens as an advertising medium can be attributed to their low price point and ease of access compared to other advertising techniques. Whilst investing in ATL advertising will deliver coverage and reach for your corporate message, printed pens offer a far more economical alternative for smaller to medium sized businesses that simply cannot justify the significant levels of investment required to deliver an above the line campaign. However, this is not to mean that personalised pens can’t deliver as equally as impressive results.

Consider the organisation that invests heavily in mass media communication to achieve awareness and recognition for their corporate message or identity. It is highly likely they will experience benefit in the form of improved awareness and saliency of their brand, however, owing to the nature of above the line advertising tools their corporate message will not be as ‘targeted’ as other, more direct marketing mechanics. I am not suggesting that investing in promotional pens to communicate your message will deliver more value and benefit than an advertising campaign utilising mass media, however consider how pens and therefore your message is delivered. Your printed pens used at exhibitions or trade shows will be placed into potential customers hands, as long as your customer perceives the pen to hold enough value to warrant them keeping hold of it your message will remain at their fingertips for the foreseeable future. The same claim cannot be applied to a Television advert, which once finished is only a memory in the customers mind.

The next time you are looking to promote your corporate identity, why not consider using pens to communicate your message. For more information on our range please call 01252 400270.