Why are promotional pens so important for Hotels? – The printed pen experience

When choosing a promotional pen for a hotel it is of vital importance to first consider how much a printed pen says about an establishment. Suggesting that the choice of promotional pen will dictate the success or failure of a hotel would be considered some what ridiculous, however, taking into consideration the impression a promotional pen can have on a customers’ experience is not so far fetched.

When checking into a hotel after a long day on the road the customer will inevitably be asked to complete a check-in form. The inevitable response to this request is “have you got a pen I could use?” Bear in mind the customer has only just crossed the threshold and the printed pen is their first tangible experience of the hotel. Agreed, the customer may be exceptionally tired and the last thing on their mind will be the quality of the pen. However, consider the possibility that the pen doesn’t work; the customers’ first tangible experience of the hotel is ruined by a poor quality promotional pen and the trauma exaggerated because the customer is tired.

The initial customer experience at check-in is superseded by the impact of the final experience the customer has of the hotel, which again the promotional pen plays a fundamental role in. The customer has enjoyed a good nights sleep and wakes refreshed, ready to take on the days challenges. They have their breakfast, gather their luggage and then visit reception to check-out where they are asked to sign for any extras, the inevitable questions returns “do you have a pen I could use?” Now this is where the hotel will make or break the customers experience, let’s assume in this instance the hotel has a supply of good quality promotional pens, printed with clear corporate branding, the customer signs for their expenses, subliminally enjoying the experience as the printed pens from the hotel actually works this time, putting the pen in their pocket and heading to their car having enjoyed a positive experience. Later that day they return home, empty their pockets and find the pen from their stay at the hotel. As the pen is good quality and an item used every day it becomes a household object for the entire life of the pen refill with the brand identity of the hotel at the forefront of the mind of anybody that uses it.

It would be absurd to suggest that using good quality promotional pens for hotels will inherently bring about a measurable increase in sales. However, when customers have a good experience with a product or service they are likely to tell far less people than if they have a bad experience, why run the risk of tarnishing a hotels reputation by using an inferior quality pen?

For advice on a suitable promotional pen for hotels or any other promotional requirements why not give our sales team a call on 01252 400270.