Welcome to our second video blog, if this is your first time joining us then let me introduce myself; my name is Rob Hayes and I head up the marketing team here at The Pen Warehouse. I will be bringing you regular video blogs on the latest news from our business as well as updates on new products and services we are constantly developing for you, our network of loyal distributors.
In our first video blog I talked about the benefits of our recently redeveloped website www.pens.co.uk; we looked at the distributor’s blog section, the process we use in the allocation of leads to distributors and the options available to leave links to your website.
If you didn’t catch our first video blog then please feel free to view this on our website, it is located in the video blog category, under the latest news section on the right hand side of the home page.
Today, I am going to talk about the promotional pen product videos that we have spent the last year producing in order to provide you, our customers, with a unique value adding tool for your website.
Product videos offer the consumer an insight into a product and it’s attributes in a way that simply isn’t possible with a static image.
Video content offers a 360 degree view of the product and allows the viewer to understand how artwork will look when wrapped around the barrel of the pen, again, something isn’t possible with an static image on a website.
It is also important to consider the impact product videos will have on the way search engines value your website.
Firstly, by using product videos you are giving visitors to your site a reason to stay on your site for longer, your customers are more likely to sit and watch a 2 to 3 minute product video than they are to read 2 to 3 minutes of text about the same product.
Secondly, the emphasis search engines place on video content has increased recently – video content is now appearing in the natural listings. Check this out for yourself by searching for ”
We have currently produced around 80 product videos and we will continue to produce at least one per week for the foreseeable future.
Why not have a look at our Product Videos on www.pens.co.uk, if you would like to embed these videos onto your website, then please visit www.promotional.tv, our 3rd party service provider where simple, easy to follow embed instruction will show you, what you need to do.
Make sure you tune in soon for our next video blog update.
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